Tom's shoes Essay Example | Topics and Well Written Essays - 250 words

toms shoes - Essay ExampleThese customers are conscious about socially credible and ethical business practices and therefore, prefer the way of operations of Toms Shoes. The company follows a One to One model in which it provides shoes to deprived children as a part of the gracious and ethical aspect of the company. Toms Shoes was found with the aim of providing a new coupling of shoes to a child for every pair of shoes that is sold from the company. The charitable component of Toms Shoes is an important influencing agent of customer purchase decision when the customer is buying his/her commencement pair of shoes from the company. However, the charitable aspect becomes a much low impact buying factor in case of repeat purchases by the customers. The customer segment including socially conscious buyers is the main purpose segment for Toms Shoes which it taps through word of mouth publicity and new(prenominal) promotional tools. These are supported by the charitable aspects of t he company. Cause marketing is an important marketing outline used by Toms Shoes to attract the target customer group (Earle